When you’re preparing for maternity portraits in San Francisco, one question tends to surface above all others: What should I wear for maternity photos?
It’s not just about choosing the right outfit. It’s about finding something that honors how you feel in this moment. The weight of anticipation, the tender vulnerability, the quiet strength of carrying new life.
Let me walk you through my guide as a Bay Area maternity photographer. We’ll cover what works beautifully for maternity portraits in San Francisco and how to choose pieces that will create timeless, meaningful portraits.

Why What You Wear Matters for Maternity Photos
The clothes you choose become part of your story. The drape of a sleeve, the movement of fabric in the breeze, the way certain tones complement your skin, these details all contribute to the overall feeling of your images.
When selecting what to wear for maternity photos, think beyond trends. Consider pieces that will feel timeless when you look back, that flatter your changing form, and that align with how you want to remember this moment.

Choosing the Right Fabrics and Silhouettes
Flowing Fabrics: Fabrics with movement (like chiffon and silk) photograph beautifully. They drape gracefully over your form and catch the light in ways that feel soft and romantic. These materials are particularly stunning outdoors where they can move with the ocean breeze.
Form-Fitting vs. Flowing Styles: Both approaches can be beautiful. Form-fitting gowns celebrate your silhouette and emphasize your bump, creating images that honor this specific moment in time. Flowing styles create drama and ethereal movement.
Comfort Matters: You’ll be in these clothes for a couple of hours, moving, posing, and connecting with your baby or your family. Choose pieces that feel good on your body and allow you to move naturally.

What to Wear for Maternity Photos: Color Guidance
Soft Neutrals and Earth Tones: Creams, taupes, soft whites, and muted earth tones create a timeless, elegant feel. These colors photograph beautifully in Bay Area natural light and won’t distract from your face and connection.
Consider Your Setting: If we’re photographing in a natural outdoor setting, think about how your wardrobe will harmonize with the environment. Earthy, organic tones tend to work beautifully with San Francisco’s coastal landscapes and natural spaces.
Coordinating with Family: If you’re planning a San Francisco family photography session, consider how colors will work together. You don’t need to match exactly. In fact, complementary tones often look more natural and interesting than matching outfits.
Styling Details That Elevate Your Maternity Portraits in San Francisco
Sleeves and Necklines: Off-the-shoulder styles, flowing sleeves, and V-necklines tend to be universally flattering. These details draw the eye and create beautiful lines in photographs.
Texture and Movement: Subtle lace details, delicate pleats, or layers add visual interest without overwhelming the image. Remember: you are always the focal point.
Length and Proportion: Long, flowing gowns create an elegant, formal feel. If you prefer something less formal, a fitted dress that hits at the knee or midi-length can be equally beautiful for a more understated look.



Preparing for Your Maternity Photo Session in San Francisco
Bring Options: If you’re unsure between a few pieces, bring them both. We can see what works best with the light and location on the day of your session.
Consider Hair and Makeup: Your overall styling (hair and makeup included) should feel cohesive with your wardrobe choices. Complimentary professional hair and makeup is included with every signature session booking.
Don’t Forget Undergarments: Seamless undergarments in nude tones work best under form-fitting pieces. If you’re wearing something sheer or backless, plan accordingly.
Accessories – Less is More: Simple jewelry, if any, tends to work best. Your changing body is the statement. Delicate pieces can add a finishing touch without competing for attention.

Where to Find Maternity Clothes in San Francisco CA
Your Own Closet: Before shopping, look at what you already own. Flowing maxi dresses, oversized sweaters, or even your partner’s button-down shirt can work beautifully with the right styling.
Local Boutiques and Rentals: San Francisco and the Bay Area have several local boutiques that carry maternity-friendly formal wear and gowns suitable for photography sessions.
Online Options: Many mothers find beautiful maternity dresses in San Francisco online through specialty retailers that focus on maternity formal wear and photography-appropriate pieces.

How I Support Your Styling Journey
Every signature session with me includes complimentary wardrobe styling guidance. You’ll receive a personalized style board that includes wardrobe suggestions tailored specifically to your aesthetic preferences, your vision for the session, and where your portraits will live in your home.
I work with an in-house stylist, Amanda, who creates these boards based on your style preferences and the feelings you want your images to invoke. Your style board might include pieces from a curated client Look Book, items from your own wardrobe, or suggestions for pieces you can shop for.
The goal is simple: to help you feel confident and eliminate the guesswork so you can be fully present during your session.



What Not To Wear For Maternity Photos
While there are many beautiful options, a few things tend not to photograph as well:
- Busy patterns or logos that distract from your face
- Very bright, neon colors that can reflect unflattering light
- Clothing that’s too tight or uncomfortable
- Anything that doesn’t make you feel like yourself
Creating Timeless Maternity Photo Sessions in San Francisco
At the end of the day, the most important thing is that you feel beautiful and comfortable. These portraits are meant to honor where you are right now. The anticipation, the transformation, the profound moment of carrying new life.
What you wear should enhance that story, not overshadow it. When you look back at these images years from now, I want you to see yourself clearly: the strength, the tenderness, the quiet wonder of this season.



Ready to Plan Your Maternity Portraits in San Francisco?
If you’re expecting and looking for maternity photo sessions in San Francisco that feel authentic and intentional, I’d love to create something meaningful with you.
Reach out to begin the conversation about your vision. We’ll talk about styling, locations, and how to create maternity portraits in San Francisco that truly honor this moment.


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